Land Rover Defender shape ‘not iconic enough’ to stop Ineos Grenadier in its tracks

Jaguar Land Rover has lost a court case in the UK that would have stopped development of the Ineos Grenadier in its tracks.

The British brand took Ineos to court over its apparent copycat design for the new Grenadier, which – it doesn’t take much imagination to notice – looks a lot like the previous Land Rover Defender.

But according to the UK Intellectual Property Office, the shape of the Defender simply wasn’t distinctive enough to be protected by copyright law.

Reports claim the judge overseeing the case stated that the comparisons by experts are likely to be drawn between the old Defender and the all-new Grenadier, that those same similarities “may be unimportant, or may not even register, with average consumers”.

Jaguar Land Rover put out a statement claiming it was disappointed by the court’s decision.

“The Land Rover Defender is an iconic vehicle which is part of Land Rover’s past, present and future,” the statement read. “Its unique shape is instantly recognisable and signifies the Land Rover brand around the world.”

A statement from Ineos said: “… the shape of the Defender does not serve as a badge of origin for JLR’s goods”.

“We continue with our launch plans and are excited to bring The Grenadier to market in 2021.”

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August 5, 2020 9:02 am Published by